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London Theatre Week is finally here!



It's that time of the year again. Nicely discounted tickets to over 70 plays and musicals are up for grabs until 5 March 2023. The bee explains what to book and, crucially, what to avoid in this sale.


After the Official London Theatre sale in January and February, this is (sadly) the only other sale event of the year that's as big, both in terms of the number of participating shows and the discount levels on tickets. The bee strongly recommends you take advantage of this sale to sort out your spring and summer theatre visits.


What is London Theatre Week?

After Official London Theatre concludes its new year sale of theatre tickets, third party sellers of tickets run their own sale event called the London Theatre Week. It usually runs for a couple of weeks towards end of February / start of March, and is a great time to book tickets for the spring and summer.


How much do discounted tickets cost?

Discounted tickets cost £15, £25, £35 or £45 per seat and are available across a number of third party sellers, including TodayTix, SeatPlan, London Theatre, London Box Office and Central Tickets. That's about 40-60 per cent savings on full price tickets to West End big names, and about 20-30 per cent on off West End shows. But these are only averages, and don't apply to every show. The bee breaks down for you which shows offer the biggest bang for the buck, and which ones you're better off buying off-sale.


What if I miss out?

If you miss out, the next sale we can expect is the TodayTix 25 for 25, which runs in May and offers £25pp tickets to 25 West End shows. Then, there's the Summer Theatre Sale that's similar to London Theatre Week, but with fewer participating shows, and with tickets starting at £25pp rather than the £15pp we have access to now. But that's last year's data, and things may change this year.


What NOT to buy from the London Theatre Week Sale


If you are okay with last-minute tickets, need one or two seats only, are okay to pay about £25 per ticket, and have the flexibility to try on a different day in case you aren't successful the first time around, the following shows offer you much better value if booked through the TodayTix rush sale (note that a couple of shows sell day seats on their own sites, notably the Disney productions and Phantom of the Opera).


TodayTix releases tickets to same-day performances of the following shows at 10 AM everyday at £25 pp. You just might land an amazing stalls seat for this price, and often those seats are much better than the ones you'll get for £15 or £25 in the London Theatre Week. The bee has been to a number of West End staples on these rush tickets.


Naturally, if you want the cheapest possible tickets, or if you don't have the luxury to gamble on a same-day ticket that may or may not come through, then you're better off taking advantage of the London Theatre Week.


In alphabetical order, choose TodayTix rush or day seats over London Theatre Week for these shows.

  1. & Juliet

  2. Back to the Future: The Musical

  3. Bat Out of Hell

  4. Dirty Dancing

  5. Frozen

  6. George Takei's Allegiance

  7. Heathers the Musical

  8. Jersey Boys

  9. Lemons Lemons Lemons Lemons Lemons

  10. Mamma Mia!

  11. Newsies

  12. Noises Off

  13. Oklahoma!

  14. Peaky Blinders: The Rise

  15. Phantom of The Opera

  16. Pretty Woman

  17. Punchdrunk: The Burnt City

  18. Six

  19. Sylvia

  20. The Book of Mormon

  21. The Choir of Man

  22. The Lion King

  23. The Mousetrap

  24. Tina

  25. To Kill a Mockingbird

  26. Wicked

  27. Witness for the Prosecution


What are the best buys from London Theatre Week?

A number of classics and long-running West End staples don't participate in the rush sale on TodayTix. While you can often find day seats on Official London Theatre, they may or may not be discounted. Further, the discounts, even if available, are much smaller than the magnitude we see in the London Theatre Week and similar sale events.


For a useful guide to current West End shows' day seat policies, both through TodayTix and other means, see Theatremonkey's day seat finder.


If you've had your eye on one of the following shows, the London Theatre Week is a great time to book tickets.


Classics

  1. Grease The Musical

  2. Harry Potter and the Cursed Child

  3. Les Misérables

  4. Matilda the Musical

  5. Only Fools and Horses The Musical

  6. The Play That Goes Wrong

Note: Harry Potter and the Cursed Child offers a lottery on TodayTix, if you want to try your luck.


New shows with great value seats on London Theatre Week

  1. Guys & Dolls

  2. Phaedra

  3. The Great British Bake Off Musical

Other picks

  1. 42nd Street

  2. Accidental Death of an Anarchist

  3. Ain't Too Proud

  4. Animal

  5. Annie Get Your Gun

  6. Bonnie & Clyde

  7. Brilliant Jerks

  8. Crazy For You

  9. F**king Men

  10. Groundhog Day

  11. Retrograde

  12. Sugar Coat

  13. Tambo & Bones

  14. The Good Person of Szechwan

  15. The Rocky Horror Show

  16. The Shape Of Things

  17. The SpongeBob Musical

  18. The Walworth Farce

  19. Titus Andronicus

  20. Village Idiot

  21. We Will Rock You

  22. Windfall

  23. Winner's Curse


Hope this was helpful. Happy savings!




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